Frugal Innovation
takes over Jugaad for winning Noble Prize
Long ago Gonu Jha, a rural native from Mithilanchal area of
Bihar, did a Jugaad to safely participate in a dairy development program
launched by the then British government. He made a cat to learn not to drink
milk by repeatedly feeding her hot milk. This way he conditioned the cat to
learn that milk is always hot and hence ran away at the very sight of milk being
brought for her. This Jugaad had four variables – a cow, a cat, milk and its
boiling. The outcome was that the cat learnt not to drink milk even after cold
milk being brought for her. This Jugaad led Gonu Jha to save his head from the
British Authorities for playing cheat with their instructions and won him a prize
at the conclusion of the said dairy development program.
Long after a similar experiment was done
by Prof. Steven Pavlov. This frugal innovation also had four
variables – a dog (in place of act), meet (in place of milk), bell and light
(in place of hot and cold milk). The outcome was that the dog learnt to
salivate even after there was no meat offered to him. This frugal innovation
led Prof. Pavlov earn the Noble Prize for developing “Conditioning Theory of
Learning”.
Poor Gonu Jha!
What wins – a Jugaad or a Frugal
Innovation?
DR. Hari Mohan Jha “Bidyarthi” (Shegaon)
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